Management Information Systems IT Project Essay Example | Topics and Well Written Essays - 500 words

Management Information Systems IT Project - Essay Example CRM greatly impacts the running and overall performance of a business. The most important effect of CRM is the reduction of costs. Effective management of customer relation has direct positive effects on the profits of the business and also increases customer loyalty. It also increases efficiency as the customer correspondence is channelized through technological means such as online services. Application of social business strategies may be used for enhancing the procedures of sales, services and other business aspects. The CRM users typically include the customers, the company employees who use it to communicate or collect information of customers and the general public who use it for general information purpose or potential customers. CRM facilitates each user with simplified and hassle-free solutions. A company employee finds it easy to categorize and classify the customers according to company parameters and priorities. This allows for better coordination and better accommodates the quality market (Anderson, Kristin & Kerr, pp. 18). The customer finds it comfortable to have a channel to communicate their concerns and issues to the company and a quick response usually translates into sales. For people in general, CRM provides the right tools for social analysis and allows for reaching the desired market in efficient manner and reduce redundancies. People also get attracted by the features provided by CRM and turn into potential future customers. The CRM strategy of implementing software and electronic communication means has eliminated the manual work to a bare minimum. The present day customer finds the web to be the easiest way of acquiring information. CRM caters for this tendency effectively. Features like customer services, helpdesk and online customer care representatives allow for more customers to be attracted to the business. The company also operates without fear of losing data as the use of cloud computing system allows for data backups to be